Just — Why?
A lot of people are seeing Nike’s Doernbecher retro releases through rose-colored glasses, but I’m seeing red.
Today we’re seeing the fifth and (likely) final retro release from Nike’s retrospective DB drops — Jordan Dark's 2009 Air Jordan 6 — a pair that many have been chasing down for years, so it's not surprising that people are happy that they're back.
To me, the decision to retro any DB is exceptionally short-sighted. The only real goal that I observe is Nike’s hunger to drum up hype in the now. Sure, some money goes back to the hospital — but at 6,000 to 20,000 units per release, it’s not a significant contribution to the hospital by Nike’s standards.
The entire thing feels rushed. There was zero build-up, no warning and, most importantly, no inclusion of the kids who initially designed the pairs. I possibly could have tolerated it had Nike revisited the designers in their current-day situations, post-OHSU life. You know, to see how far they’ve come, what they’re doing now, what their experiences at the OHSU taught them and what they’re looking for next in life.
But, all we got were SNKRS app notifications.
It’s not even mentioned on Nike’s own news blog — just a three-sentence...